Old About Us – Hello Caroline
Free Shipping on Orders Over $50! | Affordable Prices Everyday | 234 Harvard Street, Brookline
IMPORTANT ANNOUNCEMENT: Hello Caroline Stores Closing at the End of Summer 2017. Click for More Information.

Old About Us

A Fashionable & Affordable Trendy Online Women's Clothing Boutique
Combining the Best of Southern Charm and Northern City Chic for Young Contemporary and Juniors Fashions


Why We Do What We Do

.H.C.B. was started with the idea that online shopping should be simple, fun and not cost you an entire paycheck. Fed up with overflowing online stores with endless "search" criteria and pages and pages of mediocre options to sift through, .H.C.B. has set out to do it right - just a handful of only the best options at budget savvy prices, and not all the other filler junk. And no ridiculous mark ups. Because who needs that?

One of our biggest goals here at .H.C.B. is to provide the best possible customer service - we want you to get the individual attention and support of being in your favorite small town boutique without ever needing to get off your couch! We have developed close relationships with some of our best customers and truly consider them friends - we would love to extend that relationship to all of our customers! So feel free to reach out to us at any time with questions - if an item is right for your body type, how the color looks or the fabric feels in person, which necklace would look absolutely perfect with the dress you picked out, or just to say hi! Reach out whenever right here!


Our Story

.H.C.B. is short for Hilary Caroline Boutique, named after the entrepreneur founder herself who has loved fashion, shopping, and business since childhood. This shop is a small curation of gorgeous and easy-to-wear clothing, shoes and accessories at reasonable prices. This collection is for college women and young professional ladies looking for functional pieces to take them from day to night, work to play to weddings and events to the beach and beyond, without breaking the bank.

.H.C.B. got started in summer 2012 and is growing like crazy! This was all started by me, Hilary, and I do almost everything here, but I'm glad to now have some help! Even when we are overwhelmingly busy, I still love the thrill of a new project, and so far .H.C.B. has been my favorite one yet. When I'm not working on .H.C.B. I enjoy eating (pretty much everything, but my sweet tooth usually guides me to desserts), traveling (I've been to four new countries in the past year and can't wait to see more), spending time with friends and family, wine tasting, watching movies and TV shows (current favorite: Downton Abbey), and shopping (not a surprise).

I hope you enjoy .H.C.B. and please let me know any comments, feedback, or questions you may have!

Happy Shopping!
Hilary Caroline

Hilary in Paros, Greece, Summer 2012, right before launching .H.C.B.