About Us – Hello Caroline
ALWAYS Free Shipping! | Flat Rate Returns | Affordable Prices Everyday | 234 Harvard Street, Brookline | 252 Newbury Street, Boston

About Us



Hello Caroline is for every girl who loves getting dressed in the morning. For the lady who loves to laugh, to smile, and to feel beautiful, both inside and out. It's for the woman who surrounds herself with wonderful friends, family and significant others, and goes through life sharing her experiences with all of them. She's sometimes professional, sometimes casual, sometimes modest, and sometimes likes to look a little sexy and have a great night out. She takes joy in decorating her home with care, and always strives to give the perfect gifts.


Hello Caroline started online in 2012, originally under the name Hilary Caroline Boutique with the nickname H.C.B., with six styles and one big dream. Boston based entrepreneur founder Hilary was fed up with both her cubicle-based number crunching job and the shopping options of the day. It seemed as if well-styled items, a pleasant shopping experience, reasonable price points, and great customer service just did not co-exist yet either online or in her favorite local shops. Hilary wanted to bring all of this together and more: a non-overwhelming sized collection of gorgeous, high quality pieces, styled together in fun, wearable outfits for photos, coupled with easy online navigation and shopping, and excellent, personalized customer service. With this vision and her first six pieces picked out from a wholesale vendor online - and a whole lot of guts to leave her safe and secure full-time job and put her savings account into something new - Hilary was up and running.


Two years later in 2014, H.C.B. grew and grew beyond her dreams. She was able to bring the amazing experience of H.C.B. to a storefront in Coolidge Corner Brookline for local Boston women to enjoy. The initials of H.C.B. changed to stand for Her Closet Boston, meant to reflect the dream closet of her local clientele. After two years of growing and learning in Coolidge Corner, Hilary was ready for the next adventure - a new store on Newbury Street, in the heart of Boston's Back Bay shopping district! With the newest storefront opening in Summer 2016, Hilary rebranded both stores and the website - for the last time! - to Hello Caroline to reflect that the store now carries items beyond what a woman keeps in her closet - the boutique now carries perfectly curated home and gift items as well! 

 Founder Hilary Marino posing at Hello Caroline's newest location at 252 Newbury Street.
(Photo Credit: Michael Diskin)